I am an Art Director and Motion Designer with extensive experience in television, entertainment, digital media, advertising and live events.

I lead creative projects from concept to execution, defining the creative and visual direction while remaining hands-on throughout the entire process. I develop ideas, shape visual concepts and oversee each project from the initial vision and development through production and final delivery.

I coordinate and supervise teams of graphic designers and creatives, providing creative direction and ensuring consistency, quality and a strong visual identity throughout every project. At the same time, I remain directly involved in the creative and production process, personally developing visual concepts, motion graphics, video content and digital assets.

I also work in advertising and digital communication, developing creative concepts and content for advertising campaigns across digital platforms and social media. I oversee the creation of campaigns and content designed for different channels, formats and audiences, adapting the communication to the specific requirements of each platform.

My experience also includes video production, filming, editing and content creation for digital platforms, social media and online communication.

I also work in live entertainment, events and concerts, creating and directing motion graphics, animated visuals and Ledwall content for live performances and large-scale screens.

My approach combines creative leadership, visual direction and hands-on expertise, allowing me to lead projects strategically while remaining directly involved in their creative development and execution.